World Travel Market (WTM) Africa is a premier travel and tourism event, held annually in Cape Town, South Africa. The 2025 edition, scheduled for April 9-11, brings together industry professionals, buyers, exhibitors, and media from over 99 countries to foster connections and explore opportunities within the African tourism market. The event includes pre-scheduled meetings, a rich conference program, and platforms to launch products, conduct market research, and develop relationships. Focused on celebrating Africa’s cultural richness and heritage, WTM Africa aims to drive sustainable tourism growth, enhancing Africa's presence in global travel markets.