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For the modern day global entrepreneur.
Emerging artists aiming to break into the United States face unique challenges, including navigating competition and understanding market dynamics. Developing a strong brand presence, leveraging social media, and building networks within the industry are crucial steps. Strategic collaborations and keen insights into consumer trends can significantly enhance their chances of success.
In recent years, TikTok has surpassed Snapchat, establishing itself as a dominant social media platform among younger users. This paper examines the factors contributing to TikTok's rapid growth, including its innovative features, effective algorithm, strong user engagement, creative content generation, and strategic market approaches that have captivated audiences worldwide.
