Meetings, Incentives, Conferences, and Exhibitions (MICE) have the potential to significantly enhance collaboration and visibility for East African tech companies in an increasingly competitive landscape. This comprehensive guide offers a variety of actionable strategies designed to effectively navigate the complexities of global markets, thereby fostering enduring partnerships that drive not only innovation but also sustainable economic growth across the entire region. By leveraging MICE opportunities, businesses can expand their reach, share ideas, and build networks that contribute to the overall development of the tech sector in East Africa.